In the Middle East, families suffer the consequences of war. Many of them find themselves destitute overnight, and the first victims of these acts are the children. In the United Arab Emirates, the banking group Mastercard accompanies these children who live in misery by setting up a program of food aid. To communicate on the latter, the brand collaborated with the agency FP7 to set up a surprising experience.
An interactive wall has been installed allowing customers to view their donations in real time. By slipping food into a urn, Mastercard customers have the opportunity to view children who retrieve it in real time. A beautiful operation that has helped to encourage donation, and recover more than 110,000 meals for children in the Middle East.