Ideas

This children's game encourages parents to adopt responsible behavior

Every day, 500 children around the world are victims of a road accident due to speeding. In Romania, the CAB (Automobile Club of Romania), the FIA (International Automobile Federation) and the agency Publicis had the idea to create an educational smartphone game for children, which aims to encourage parents to slow down on the road.

christened "Mr. Bear Driver ", this game takes the form of a fun and educational application in which the child directs a bear who drives a car or a bus. The game connects to GPS and Google Maps, and is based on the behavior of parents in real time. If the vehicle is speeding, Mr. Bear asks the child to tell his parents to slow down. An original and relevant idea, which makes parents aware of responsible driving, using children as a lever and a fun smartphone game.

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