Ideas

A print campaign denouncing advertising plagiarism

In the world of advertising, plagiarism is indeed present. We also relay ideas that are sometimes plagiarized, or strongly inspired by existing campaigns. The blogger Joe La Pompe specializes on the subject, and regularly offers us his enlightened opinion on plagiarized campaigns around the world. In Spain, the Miami Ad School had the idea to launch a print campaign denouncing advertising plagiarism.

Several visuals have been unveiled, which shows very similar advertisements, with the following baseline: "Advertising requires new ideas". A bold and daring campaign, which openly denounces the practices of certain brands and agencies.

Video: Sneaky Advertisements (October 2019).

Loading...