When you are a manufacturer specialized in trucks, it is not always easy to be known and communicate on the launch of new models. In Sweden, the manufacturer Scania collaborated with the agency TBWA Stockholm to set up an original operation. The idea: reconstruct a giant clock using only trucks of the brand.
Scania has mobilized 14 perfectly synchronized trucks to set up this giant clock seen from the sky. One way to highlight the performance and precision of the manufacturer's vehicles. The result is impressive, and therefore offers a positive exposure to the brand.