Ideas

An ingenious print campaign against pedophilia on the internet

The Internet is a place of freedom and free exchange, which also hides, and unfortunately, malicious people. It is also important to educate parents about the use of the Internet in children, who can sometimes speak with strangers to bad intentions.

In Greece, Hellenic Police and the agency Bold Ogilvy & Mather had the idea to set up an ingenious print campaign against pedophilia on the internet. The idea is simple: put forward a young boy and a girl who have the attributes of an adult: big arms and hair. The idea here is to subtly denounce the dangers of pedophilia on the web, and people posing as those they are not.

Video: Selling Out For 15 Years - Off Topic #101 (October 2019).

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