In Canada, the Rethink Breast Cancer Association works on a daily basis to help women with breast cancer. She came up with the idea of creating a toilet kit specifically designed to help women who are coping with this disease and moving forward.
Each beauty or hygiene product, at first sight classic, contains on its packaging an encouraging message to help women to go through this ordeal. As an example, we find on the lipstick the following message:"You can take my hair, but you will never take my lipstick away". An interesting campaign with a beautiful message, which brings comfort and motivation to the women who face every day this terrible plague.