It's better to start the day in a good mood than being angry, right? In France, the Ricoré brand understood this well and set up an original operation in partnership with the Marcel agency. She created "The Ricoré friend", a bot Facebook Messenger whose mission is to wake you up in the morning with joy and good humor.
Just tell him the time you want to wake up, and the bot will wake you with a message on Facebook that will give you a smile right away. A relevant and modern idea, starting from a real and real observation: for many people, the first thing to do in the morning is to look at your phone. To chat with the bot, click here.
The brand has also equipped its new communication with a new TV spot that you can view below.