Who said that a billboard was necessarily mandatory for a good display? In the United States, the Elite Flashlights brand, which specializes in the manufacture and marketing of flashlights, has set up an unusual operation with the JWT Atlanta agency. The idea: create a flashlight powerful enough to broadcast an advertising display on a facade.
With only $ 25, the creators managed to create this lamp that can project a light the size of a billboard. An intelligent and relevant initiative that saved the brand $ 75,000 in advertising display. Well seen !