The North Face is a brand that has always focused its communication around extreme sport and adventure. In South Korea, to celebrate its 50th anniversary, the brand came up with the idea, in collaboration with INNORED, to offer its consumers a new extreme shopping experience. The idea: zip line in the street, starting from a building of the brand.
Many rash customers have therefore accepted the challenge and started with the zip line. To reward their courage, The North Face offered them iconic clothes of the brand. An original and dynamic experience, which fits perfectly with the positioning and communication of the brand.