In India, more than 2 million children are exploited in the matchbox industry. Unfortunately, they have no access to education, and spend their day working. The Stop Child Labor Association struggles on a daily basis to promote the rights and freedoms of children.
In collaboration with McCann, she came up with the idea of creating matchboxes that raise awareness of forced child labor. In appearance, it is a classic box that highlights a girl who seems happy. When we open the box, we discover inside a young boy who suffers the consequences of forced labor. An ingenious awareness as we love them.