Ideas

An ingenious matchbox that raises awareness of forced child labor

In India, more than 2 million children are exploited in the matchbox industry. Unfortunately, they have no access to education, and spend their day working. The Stop Child Labor Association struggles on a daily basis to promote the rights and freedoms of children.

In collaboration with McCann, she came up with the idea of ​​creating matchboxes that raise awareness of forced child labor. In appearance, it is a classic box that highlights a girl who seems happy. When we open the box, we discover inside a young boy who suffers the consequences of forced labor. An ingenious awareness as we love them.

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