Ideas

Guinness imagines cocktail glasses hidden in his pints

Be careful, a glass can hide another! In Malaysia, the famous Guinness beer brand has collaborated with the Ogilvy agency to develop glasses specifically designed for cocktails. But there is no question of ignoring the classics; to know here, the iconic pint of the brand.

Guinness has chosen to hide these glasses cocktails in his famous pints. The idea is to encourage beer consumers to try tasty cocktails such as Irish Winter Mist or Black Velvet. An excellent idea, visual and fun, which allows the brand to reconcile tradition and modernity, offering its consumers the opportunity to vary the pleasures.

Video: How to Open a Beer with Another Beer (October 2019).

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