Ideas

A shock spot that shows the sad daily life of a refugee family at Christmas

2016 gave us some great things about creativity. Unfortunately, this year was still unfortunate on many points: wars, attacks, refugee crisis ... In Spain, the Casa Nostra association, Casa Vostra set up a shock campaign to raise awareness of the living conditions of refugees, especially during the Christmas holidays.

In collaboration with Vimema agency (to whom we owe especially the fantastic spot of the exhibition of eroticism of Barcelona), this association reveals the Christmas of a family quite normal, with a young mother and her baby. Suddenly, a man appears and tries to steal the baby under the cries and tears of his mother. The parallel is automatically made with that of a young refugee mother, for whom such a scene is part of everyday life. A poignant spot that reminds us that for some people, Christmas is unfortunately not a festive and happy celebration ...

Video: Still The Most Shocking Second A Day (January 2020).

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