If you often hang out on the web, then you probably know what are called "Memes", these famous contents, images or videos, which become viral phenomena and which are taken back in mass on internet. A notion that speaks especially to the generation of Millenials, very fond of these famous memes.
In Belgium, the agency Friendship imagined a surprising diversion of the famous candy brand M & M's. The agency has therefore created the "MeMe's", candies that look like the originals, with one detail: on each of them, you can discover a well-known meme of the web. A fun concept that will speak for connoisseurs of the web.