L'Oreal and Withings create a connected hairbrush

Today, there are connected objects in all areas: clothing, jewelry, health, food, and of course beauty. On the occasion of the CES 2017, L'Oréal (and more specifically its brand Kérastase) and Withings revealed a new innovative product: the "Hair Coach". Behind this name hides a connected hairbrush that aims to help you better maintain your beautiful hair on a daily basis.

The Hair Coach is equipped with various sensors, a gyroscope and an accelerometer that analyze your brushing movements. State of your hair, brushing quality, humidity ... All this data is collected and analyzed on the dedicated smartphone application. The brand will then draw a "health sheet" of your hair every day, and show you care and products adapted to make them always more beautiful. The Hair Coach should be available this year for $ 200.