According to the United Nations Food and Agriculture Organization, one third of world food production is literally thrown in the trash. In many supermarkets, unsold goods are wasted unnecessarily. In Denmark, to fight against food waste, the WeFood supermarket buys unsold stocks from retail chains to offer to consumers.
For sure, prices are broken, and the concept has some success with committed and responsible consumers. WeFood is not a lucrative company: this Copenhagen-based supermarket operates on volunteerism, and the profits go to the fight against poverty in the world. A great initiative which, we hope, should inspire new ones in Europe.