In recent years, car manufacturers have embarked on a technological race to equip new vehicles with new features. And if we focused instead on dreams and imagination? In South Korea, manufacturer Hyundai had a creative idea: to bring children's car designs to life.
The brand has therefore set up an operation inviting children to offer drawings representing the car of their dreams, all as zany as each other. The brand has collected more than 7,300 drawings, and 15 have finally been chosen to give life to real cars. The children then organized the "Brilliant Kids Motor Show", allowing them to present their creation to everyone.
An original idea and full of fantasy that allows Hyundai to increase its sympathy capital, and focus on the consumer of tomorrow who will keep over the years a unique image of the brand: the child.