We've been talking a lot about virtual reality lately, but augmented reality is still relevant today. In the UK, at London Fashion Week, the online clothing brand Lyst has set up an amazing experience. The idea: to allow customers to dress and test clothes on naked people through augmented reality.
In the window of a store, two men and two famous women in England were chosen to pose almost naked. The spectators were located outside the shop, and equipped with a tablet, they were invited to dress them up with the different pieces of the brand thanks to augmented reality.
An idea at once unusual and original, which allows the brand to make talk about it by provoking, and which allows above all to increase sales by allowing the consumer to virtually test clothing with a very great realism.