Ideas

Samsung unites father and son with virtual reality

Virtual reality is a technology that sometimes gives us beautiful moments of emotions. In Uruguay, a young man decided to surprise his father who lives in Spain. On the occasion of Father's Day, Samsung and the Easton agency had the idea to bring this family together through virtual reality.

Samsung went to meet the father who tested the Gear 360 helmet experience. While donning the helmet, this father could see his son and his little family as if he were with them. A beautiful moment of emotion that ended with a plane ticket allowing the family to be really reunited. A beautiful operation that reminds us of another initiative by Samsung, which allowed a father to attend the birth of his son through virtual reality.

Video: TAKING A KID TO WAR - ZERO CALIBER VR (October 2019).

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