What connection can there be between Chevrolet and LEGO, two brands with totally opposite positioning? Of course, we are tempted to say no. But this commercial is there to prove the opposite. In the United States, the famous automotive brand has teamed up with the Commonwealth // McCANN agency to set up a surprising advertising campaign at the North American International Auto Show (the Mondial de l'Auto across the Atlantic).
The brand presented a version "full size" Batmobile Batmobile in LEGO. And to support this initiative, she reveals us a funny spot which puts in scene our friend Batman in its LEGO version. The latter discovers the new Batmobile, and alongside other Minifigures, they will have to choose who will be his next driver.
An unusual and surprising spot, especially when you realize that this is actually an advertisement for Chevrolet, a brand that evolves in a sector of activity completely different from that of LEGO. Yet alchemy passes and we let ourselves be carried by the video and the virile humor of LEGO Batman.