We are not going to lie: offering flowers for Valentine's Day, it's not the most original ... And if this year, you looked rather for a gift a little more naughty? According to a study in France, 75% of women would be willing to use a sextoy if their partner offered them. It was not enough to Marc Dorcel and agency Marcel who surf on this info for Valentine's Day.
To promote his line of Satisfyer sextoys, Marc Dorcel launched the #FuckFlowers operation. The principle is simple: if you receive a bouquet of flowers for Valentine's Day, just throw it out and take a picture tweeting with the hashtag #FuckFlowers. Marc Dorcel will then offer you a discount code allowing you to benefit from 10% on its range of sextoys. An original and bold campaign, illustrated by the beautiful Nephael for Valentine's Day.