There are commercials that offer great advertising to the brand. And there are those who carry you, who make you dream, who give you real emotions. Of course, you guessed it, we prefer these. And in Germany, the EDEKA grocery brand has just set the bar very high in this area with this great spot directed by the agency Jung Von Matt.
This magical video features a young boy who lives in a city where overweight seems to be the norm. Unfortunately, his obesity does not match his dream: to be able, like a bird, to fly one day on his own. For 2 minutes, this beautiful spot tells us the adventures and adventures of the young boy who will try, despite the mockery of his family, to realize his dream and fly in the sky. A beautiful pub, a storytelling and a sharp realization that make this spot a real favorite.