There are advertisements that stand out from the others because they give us strong emotions in a short moment. This is part of it. In Canada, the Canadian Tire brand collaborated with Cleansheet Communications to provide us with a fantastic video that restores humanity's faith.
This short spot features a disabled boy who can not play ball with the others. Finally, it is the other children who will agree to put in these conditions to allow it to integrate the game. A beautiful spot that offers a great resonance to the brand.