The condom brand Durex will embark on making jeans

From condoms to jeans, there is only one step. In India, Durex will embark on the design of an absolutely unusual product for the brand: jeans trousers. In collaboration with Bolywood star Ranveer Singh, Durex recently unveiled a teasing video on Twitter announcing the creation of these jeans.

We're launching Jeans! And Ranveer's gonna be trying out his first ever. Excited? Well, that's our specialty! #DurexJeans

- Durex India (@DurexIndia) March 22, 2017

An absolutely surprising positioning for a brand that has always specialized in condoms. The agency Brand Equity, which collaborated with the brand on this operation, confirmed the information. Durex should therefore offer us some time a range of jeans ... and of course, always condoms. But if you want some advice, let's wait until April 1st to see what it is ...

Video: THE ULTIMATE CONDOM TEST (October 2019).