From condoms to jeans, there is only one step. In India, Durex will embark on the design of an absolutely unusual product for the brand: jeans trousers. In collaboration with Bolywood star Ranveer Singh, Durex recently unveiled a teasing video on Twitter announcing the creation of these jeans.
We're launching Jeans! And Ranveer's gonna be trying out his first ever. Excited? Well, that's our specialty! #DurexJeans pic.twitter.com/5UpIJFVBfw
- Durex India (@DurexIndia) March 22, 2017
An absolutely surprising positioning for a brand that has always specialized in condoms. The agency Brand Equity, which collaborated with the brand on this operation, confirmed the information. Durex should therefore offer us some time a range of jeans ... and of course, always condoms. But if you want some advice, let's wait until April 1st to see what it is ...