Ideas

KLM creates a pair of sneakers to pay tribute to Amsterdam

Since its creation in 1919, KLM has made Amsterdam its stronghold. And to pay tribute, the airline decided to create this year a pair of sneakers a little special. In collaboration with the Pool agency, KLM creates the "Amsterdam Sneakers", shoes that will help you to walk the Dutch capital.

These sneakers have been designed to be durable, comfortable and practical for long hours. Because yes, Amsterdam is a very compact capital that is best discovered by walking. And for color, what better than the "orange", the very symbol of the Netherlands? These shoes will be available at auction sites like eBay, and the funds will be donated to UNICEF. An original and surprising idea that allows KLM to pay homage to its origins. Why not.



Video: Courroie de distribution : Les conseils de nos garagistes Top Entretien #4 avec Denis Brogniart (January 2020).

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