Ipsos annually holds the Pub Awards, which recognizes the best advertising campaigns that have been successful with consumers, and therefore the general public. But do not think that this ranking is purely arbitrary. To determine the effectiveness of campaigns, Ipsos measures data such as advertising attribution (the ability to recognize the brand behind the advertisement) and the appreciation of the brand.
We let you discover below the ads that have had the most echo among the general public in 2016 according to Ipsos. More information on the Ipsos website.
1: Haribo - Kid Voicesgence: Babel
2: Orange - The Big ChristmasAgency: Publicis Conseil
3: Eagle - French Wild GoalGovernment: BETC
4: San Pellegrino - The Life DeliziosaOgilvy & Mather
5: Crossroads - I'm optimisticPublicis K4
2: Diorgence: Jean-Baptiste Mondino & the Parfums Christian Dior teams
3: Magnumpresence: LOLA
4: IKEAgence: Buzzman
5: The Two Cowsgermany: WNP
Special Ecosystem Award
Heineken - Countries Editiongence: Rosbeef!