Ipsos unveils its 2017 Pub Awards

Ipsos annually holds the Pub Awards, which recognizes the best advertising campaigns that have been successful with consumers, and therefore the general public. But do not think that this ranking is purely arbitrary. To determine the effectiveness of campaigns, Ipsos measures data such as advertising attribution (the ability to recognize the brand behind the advertisement) and the appreciation of the brand.

We let you discover below the ads that have had the most echo among the general public in 2016 according to Ipsos. More information on the Ipsos website.


1: Haribo - Kid Voices

gence: Babel

2: Orange - The Big Christmas

Agency: Publicis Conseil

3: Eagle - French Wild Goal

Government: BETC

4: San Pellegrino - The Life Deliziosa

Ogilvy & Mather

5: Crossroads - I'm optimistic

Publicis K4

Outdoor Communication

1: McDonald's


2: Dior

gence: Jean-Baptiste Mondino & the Parfums Christian Dior teams

3: Magnum

presence: LOLA


gence: Buzzman

5: The Two Cows

germany: WNP

Special Ecosystem Award

Heineken - Countries Edition

gence: Rosbeef!

Video: Ego Events and Travel Viaje Cultural NYC (February 2020).