In Germany, one in four women would be beaten. A figure as surprising as frightening that pushed the association Terre des Femmes to set up an awareness campaign. The photo booth is an emblematic symbol of Berlin. So this is where this association plays to set up its shock device in collaboration with the agency DDB. The idea: to divert photos from a photo booth to raise awareness about domestic violence.
The photo booth thus trafficked prints 4 photos. On each of the photos, we can gradually see the face of the photographed woman evolve ... until blackened with wounds. A shock and relevant device that aims to open the eyes of Berliners on a terrible reality: domestic violence.