Ideas

An absolutely touching commercial to celebrate Mother's Day

On May 14, the United States will be celebrating Mother's Day ahead of us. On this occasion, the company American Greetings, specializing in cards, offers us unquestionably one of the most touching commercials in the field. In collaboration with the agency MullenLowe, American Greetings tells us the story of a young woman who will be getting a tattoo.

So far, nothing very moving. Over and over the short spot, we discover the real motivations of this tattoo that have a relationship with his mother. And we let you discover the meaning and the reason of the latter, no need to spoil the pleasure of such a beautiful and touching advertisement ...



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