Peckish ? In Argentina, McDonald's has found the most artistic way to whet your appetite. In collaboration with the agency TBWA Buenos Aires, McDonald's teams have set up an original street marketing operation in the streets of the Argentine capital.
The fast-food giant collaborated with several local artists to decorate garage doors located within 300 meters of McDonald's restaurants. Each creation takes on the appearance of a colorful face that has a mouth wide open to signify hunger.
An original and creative idea that gives pride to street art. On the other hand, one is not really certain of the effectiveness of the message and the operation which nevertheless has for objective to incite the passers-by to go to McDo. Difficult at first glance to see the relationship with the brand ...
Conceived by: McDonald's and TBWA Buenos Aires