A real success of Netflix, the Narcos series retraces the rise and power of Pablo Escobar, the world's most famous narco-trafficker. In France, on the occasion of the release of season 2 of the series, Netflix has collaborated with the agency Biborg to set up a massive operation in the Paris metro.
The Opera station (line 3 side) has seen its walls covered with promotion for the Narcos series. The cover traces, in chronological order, the highlights related to Pablo Escobar, from 1982 to 1993. A Colombian band was also present in the corridors to reinforce the atmosphere of the series. Finally, the campaign also included display, digiwalls and digital signage. A great promotion for this historic series, surely one of the best on the Netflix catalog.