Who said that billboards were not innovative? Surely not us, and this operation of Warner Bros. to promoteLEGO Batman come to prove it. To communicate on the release of the new animated film planned in theaters on February 8th, Warner Bros. has set up an unusual and creative display operation in the streets of Paris.
In collaboration with the agencyBlue 449 and JCDecaux, a surprising event device was installed in the streets of Paris. Three bus shelters were diverted to integrate a grapple, recalling the famous fairground games where you have to try to recover lint. The passers-by have the mission to try to recover the LEGO Batman keychains among the different LEGO bricks hidden in the bus shelters.
We like the idea in the continuity of different devices put together by Warner Bros. to communicate on the release of LEGO Batman. We must admit that the brand has set the bar very high in terms of creativity and originality.
For information, this poster campaign is visible at three places Capital Strategies:
- à Montparnasse (128 rue de Rennes, 75006),
- à Bastille (3 place of the Bastille, 75004)
- à Opera (38 avenue de l'Opera, 75002).