Pizza lovers are familiar with the small object we are going to talk about. In order to support boxes and prevent them from collapsing, manufacturers have created this famous little tripod placed in the center of the pizza. A very practical little object that offers a better consumer experience and who seems to have given ideas to the chain Boston Pizza.
On a proposal from the creative agency St Johns, the brand has recently unveiled a small diversion of this tripod by transforming it ... in mini terrace! Indeed, small chairs have been designed to turn this tripod into a real table. A staging that the brand has revealed on his social networks and some of the takeaway orders will be filled (only in Canada).
Well, of course, this is not the innovation of the century but it has allowed the brand to talk about it on social networks with quite a resounding success and this worldwide! I have to say that Boston Pizza like this kind of unusual communication: we had shared on Facebook a few weeks ago another of his ideas this time around to turn the pizza box... in tray meal to eat in your bed!
Imagined by:Boston Pizza and the agency John St.