Pollution of the seas and oceans is a terrible plague that threatens us all. Because if 13 million tons of plastics floating in the oceans ravage animal species, this pollution also affects (and obviously) Fish Consumers: That's you and us ... So, faced with this major problem, some are desperately trying to alert public opinion with malignant ideas and impactful.
This is particularly the case Bertrand Lodetti, a passionate fishmonger who has had an excellent initiative for educate customers about ocean pollution. Working at theIntermarché of Passage of Agen (a town near Agen), Bertrand Lodetti had the idea of setting up an operation of guerilla marketing as simple as it is effective
The idea: for a whole day, and with the agreement of his direction, he has replaced its fish and crustaceans in showcase with plastic waste. Under the dumbfounded gaze of customers, he explained his initiative and his objectives: to sensitize the sad reality of the oceans and fishermen today who bring back in their nets more and more plastic waste.
This fishmonger has been creative to raise awareness of this terrible scourge and it also highlights the involvement of this store Intermarché who has agreed to sacrifice a day of turnover for his fishmonger department in favor of a good cause! To find out more, visit the article of La Dépêche about her.
Imagined by: Bertrand Lodetti