Ideas

Nature takes control of our Instagram for the promo of a Netflix movie

If you follow us on Instagram (and if this is not the case, we invite you to do it in clicking here), you may have noticed that strange things have happened on our posts for a few days. The creative images that we share have indeed been little by little overgrown with lush vegetation which gradually obstructs the visual.

In fact, behind this initiative, lies a real teasing operation orchestrated by Netflix and agencies Fuse and RE-MIND PHD. To promote the film Annihilation, which stages Natalie Portman to discover a parallel world where Nature seems to have regained control over humans, Netflix had the idea of ​​invading multiple media accounts by illustrating this "takeover" vegetation.

Konbini, Allociné, JeuxVideo.com, first, the Inrocks, the Journal du Geek, and of course Creapills, took part in this original and creative digital experience that teases the latest Netflix blockbuster. The various diverted visuals are available below, but rest assured, we have finally managed to regain full control of our Instagram account 😉.

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The illusion is just perfect! ⠀ ⠀ Nature regains control on March 12 on @ netflixfr ...

Posted by Creapills on Mar 10, 2018 at 12:10 am PST

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The birth of a color ⠀ ⠀ Nature regains control on March 12 on @ netflixfr ...

Posted by Creapills on Mar 10, 2018 at 4:49 am PST

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Turning a staircase into a rainbow ⠀ ⠀ Nature regains control on March 12 on @ netflixfr ...

Posted by Creapills on Mar 10, 2018 at 8:25 am PST

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It changes haystacks! ⠀ ⠀ Nature regains control on March 12 @ netflixfr ...

Posted by Creapills on Mar 11, 2018 at 1:59 am PST

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The little secrets of the streets of Amsterdam ⠀ ⠀ Nature regains control on March 12 on @ netflixfr ...

Posted by Creapills on Mar 11, 2018 at 9:01 am PDT

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When an architect builds a sand castle ⠀ ⠀ Nature regains control on March 12 on @ netflixfr ...

Posted by Creapills on Mar 11, 2018 at 2:01 pm PDT

//www.instagram.com/p/BgN1fhZhtU_/?taken-by=creapills

Imagined by: Netflix

Video: The Hot Zone: Official Trailer. National Geographic (November 2019).

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