With more1.6 billion swipes a day, 1 million of dates per week and 20 billion of matches since its inception in 2012, Tinder freaks the counters of the applications of meeting with its ergonomic concept and perfectly adapted to the mobile. Even if you're not on it, you know the gimmick of this app that has inspired thousands of others: I sweep left if the person does not interest me and I sweep right if I want to meet her.
This real digital revolution in the world of meetings was summarized in a small advertisement unveiled by the brand a few days ago. Directed by the studio Buck, she presents the history of dating from Prehistory to the present day and we must admit that his graphic style as well as animation are extremely successful.
A relevant advertisement, even if it lacks a bit of rhythm, which is rather fair in his words. The comparison with this simple prehistoric man which evolves in complex modern man to create multiple rules and cultural barriers that go against his will is quite amusing, truthful and well-founded.
If you are more interested in the graphic aspect of the characters and the realization you can go to this dedicated page on the studio website Buck which brings together a lot of explanations and images. And if you are looking for creative ideas to seduce on Tinder, the initiative of this young Canadian creative may make you smile.
Imagined by: Tinder and the studio Buck