Every year, it's the same story. The long awaited gifts by children (and older children) have to be carefully hidden waiting for the big night, so as not to pass the Santa Claus for an incompetent. And every year, parents are being taken by children a little too curious.
That's why in 2017, the distribution of goods and cultural and creative leisureCultura imagined Abrakdobra : unusual hiding places for help parents hide gifts.
To preserve the magic of Christmas, 3 everyday objects have been hijacked, 3 objects that hide their games well. Because this microwave oven, this encyclopedia or this basket filled with logs are actually trompe l'oeil cardboard to hide surprises.
This fun marketing operation, imagined in collaboration with the agency St John's, is obviously a funny wink offbeat to a problem known to parents to Christmas. These Abrakdobras (and also gift cards) are to be won December 7 to 11 on the pages Facebook and Twitter of the sign as well as on cultura.com.
An idea that is reminiscent of the operation Kdorigami from the same brand that had imagined Christmas last, gift packages that reused after unpacking by transforming ... in origamis.
Imagined by: Cultura and the agency St John's