When we think of recruitment videos of the police or the army, we immediately have in mind the different films very sober and corporate that television channels are in the habit of broadcasting. Yet, even if the subject is very serious, why not make it a little more fun to get the attention of the audience? It is from this observation that the New Zealand police who realized what is related today may be to the best recruitment video never done in the field!
For almost 3 minutes, this police recruitment film, which is unlike any other, tells us with humor the missions of the different police corps in New Zealand. The subject matter is very serious, but the police have chosen to approach it with a touch of lightness and humor to make the message even more visible.
And it works: in just a few days, the New Zealand police recruitment video has generated more than 350,000 views on YouTube. For the little anecdote, they are not actors but not less than 70 police officers who have been involved to make this beautiful promotional film that will stay in the memories. We love !
Imagined by: New Zealand Police