This is not new: the war is raging between manufacturers Apple and Samsung who have been engaged for years a merciless conflict. Yes Apple can count on a large community of fans worldwide, Samsung is not outdone and is positioned against its competitor as the brand that has always been able to innovate before... even if the craze for the release of its products is not the same.
To echo the recent launch of iPhone 8, 8S and X, Samsung reveals an absolutely brilliant commercial and take the opportunity to do the promo of its latest range of smartphones. This one-minute ad, made at United States by the agency Wieden + Kennedy, tells the story of a young Apple fan from the first hour. In 2007he was buying the first iPhone and he continued to buy different models of the brand year after year.
But in 2013, our character falls in love witha young woman who owns a Samsung smartphone. From then on, the spot chooses to highlight, year after year, the various shortcomings and flaws of Apple smartphones face to their Korean competitor: sealing problem, the many adapters ... You've understood, Samsung offers us here a well-thought storytelling that directly attacks Apple by not hesitating put forward the competitor's products to better "destroy" them. Genius stroke or not? If we emphasize the boldness of Samsung who dare in this commercial what few brands have tried, some will see without any sweet a certain admission of weakness of the brand who is attacking his competitor in a subtle way to "to exist". You are left alone judges.
Imagined by: Samsung by the agency Wieden + Kennedy