Halloween is a huge popular party to which brands love to participate. Just as some of you spend weeks thinking about their disguise, many of them think months in advance the communication operation who will make people talk during this very media and very creative period. And if we showed you a few days ago the Horror mini-movies of 2 minutes, very intelligent, of March, today it is the turn of the telecommunications companyXfinity(who has a connected telemonitoring offer) to be honored.
In association with the agencyGoodby Silverstein & Partners, the company produced a horror movie of 5 minutes which features a strange mask. christened "The Neighborhood" (The neighborhood) and directed byDante Ariola, the story obviously aims to promote the service Xfinity but with a rather remarkable discretion.
ARVE Error: Not a valid thumbnail URL or Media ID given
It's a pretty original initiative to communicate about social networks... because obviously with such a long format Xfinity excludes from any broadcast on television. The film is pretty fear and remains well paced even if the story is pretty classic. The relationship with remote monitoring products is not necessarily obvious at first, even if we understand that it is thanks to them that neighbors can now protect themselves from this strange mask. It changes all the same classic ads some of which can be scary ... by their nullity!
Imagined by:Xfinity by the agencyGoodby Silverstein & Partners