Ideas

7 out of 10 women feel the pressure of being a "perfect woman"

We live in a particular society stressful. We spend our time at to worry about our loved ones, for work, for the imperatives we have... And finally, all this anxiety prevents us from devoting ourselves to the most important of topics: to let go and to enjoy life. A social phenomenon that particularly affects the women who are under constant pressure to be a ideal wifeand an mother model in addition to be successful in life. If we take the example of United Kingdom, 7 out of 10 women admit to the daily pressure of being a "perfect woman".

The mark of cosmetics British Sanctuary Spa wanted to pay tribute to those women who are experiencing this pressure to encourage them to spend more time caring for them. The company used a small group of women between 55 and 82 years. They agreed to engage with camera by explaining their regrets, often related to having suffered too much pressure and not having enough enjoy life.

One of them explains for example: "I would give everything to live a second time being able to take my children in their arms before they become too big". "I would give everything to be able to enjoy those kisses at bedtime, without having to worry about getting up early in the morning" explains a second woman. You understood it, with this campaign very inspiring, the cosmetics brand Sanctuary Spa is positioned on the axis of relaxation and seet encourage women to get away from work, daily constraints, to-do lists to finally be able enjoy life as it should be… quite simply.

Credits: Sanctuary Spa

Credits: Sanctuary Spa

Credits: Sanctuary Spa

Credits: Sanctuary Spa

Credits: Sanctuary Spa

Imagined by: Sanctuary Spa

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