In the world, we find very strange wedding traditions. And the Danish associationSave The Children made the choice to tell us about it with a recently published video on his Facebook page. You can discover amazing customs, like in Denmark where the socks of the couple are cut, or in Armenia where the bride and groom have to dance under a shower of banknotes. But this video, which contains all the codes of viral videos very present on Facebook, actually hides a much heavier truth.
Internet users bothering to watch it until the end will then fall on the last "tradition" which is the most appalling: the forced marriage of children. You understood it, behind this blanket of fake viral video, the association delivers us here, in collaboration with the agency Robert / Boisen & Like-minded, an extremely well thought out awareness for lift the veil on these forced marriages that upset the life of7.5 million girls in the world every year.
A very ingenious operation that also reveals, in such a tragic way, "how far" you have to go for communicate and interest users of the whole world. A campaign overwhelming which deserves to be shared and known to all who can be summed up in one sentence:every second, a child under 15 is forcibly married…
Imagined by: Save The Children and Robert / Boisen & Like-minded