Ideas

This Thai commercial is a masterpiece of emotion (and storytelling)

The Thai are particularly talented when it comes to to provide emotions in advertising. If you followour Facebook page, you must have already seen what kind of creative nuggets we find around the world. Today, back in 2015 to discover a poignant commercial imagined by the Vizer telemonitoring company.

An advertisement like no other, since it lasts ... more than 5 minutes ! So this is a short film that the brand offers us and which tells the rather complicated relationship between a seller and one homeless. While the latter sleeps in front of the shop, the shopkeeper seems to take pleasure in thehunt over the days.

Until the day when the disinherited is no longer there. The shopkeeper then asks questions and the idea comes from watch the film from his surveillance camera to find out why he disappeared. There, he learns that the homeless has been stabbed ... protecting his shop.

Even if we can not help but think that the story goes very far for a company that sells simple surveillance cameras, we can only appreciate the storytelling and the emotions that emit this advertising. And the strategy seems to work perfectly: in 2 years, the video spawned more than 21 million views sure Youtube ! It's a fact, the Thai are Kings in this matter!

Credits: Vizer

Credits: Vizer

Credits: Vizer

Credits: Vizer

Credits: Vizer

Credits: Vizer

Credits: Vizer

Credits: Vizer

Imagined by: Vizer

Video: Nike. Dream Crazy (February 2020).

Loading...