Imagine ... you arrive at your school and there you come face to face with a robot that welcomes you, who speaks to you and who offers you a coffee! This is the last marketing operation of NESCAFÉorganized by the agency Lonsdale, than 35,000 French students have discovered. This huge tour started in February 2017 and ended mid-May on the campus of HEC Paris.
As part of this tour, the agency has specially designed and developed applications for the robot whose mission was to wish you welcome to the Corner Café to help you discover the world of NESCAFÉ in an entertaining way and obviously the products of the brand serving you a small coffee (for that matter). The cafes were paying and the funds raised thanks to the coffees sold were donated to a student project from each campus.
A great marketing idea, very complete that allows NESCAFÉ to address innovative way to the Millennials target using the sympathetic capital of the robot Pepper. And we can assure you that Pepper has come a long way! After his first appearance in Lille on the SKEMA campus in February 2017, he went to EDHEC, ISC Paris and the Catholic Institute of Paris in March, as well as the University of Law in Nantes and the University. of Angers last April before finishing with HEC Paris.
Imagined by: Nescafe France by the agency Lonsdale