Ideas

This sublime ad for an airline celebrates the magic of reunion

Airports are fascinating places when you think about it. of the millions of people Every day in the world, some say goodbye to friends and family for a short stay ... sometimes years, when others celebrate their reunion with this happiness so universal to find a loved one in our heart.

A feeling we have all experienced one day and that the Scandinavian airline SAS has perfectly summarized in his latest advertising that is a solid card on social networks. Shared on the company's Facebook page, the video exceeded 14 million views in one week with more than 200,000 user interactions.

The advertising of this airline transcribes wonderfully the emotions of reunion ✈️

This advertisement of 3 minutes reveals only one place: that of the arrival hall of an airport. Guided by a voice of magnificent softness, we discover several reunions of loved ones, with his emotions perfectly palpable even if we do not know the links that unite these people. All with music that suspends time ... This is "Them" of the German composerNils Frahm.

An advertisement of an incredible accuracy, realized by the Danish agency &cowho plays brilliantly on emotions to convey his message. And when advertising procures chills with a few words, a beautiful music and universal images, so we can say that we are approaching an almost perfect result ... in any case of this kind of result that we like to watch even if it This is a skillfully crafted commercial message.

When entertainment gives way to emotion to capture attention on social networks: we can only welcome risk taking. And for those who want to know more about the campaign, go to dedicated website.

And if you want to stay in the original advertisements of airlines, we advise you our article published a few days ago on this professional choir that surprised the passengers of an airplane British Airways resuming "Stand by Me".

Credits : SAS

Credits : SAS

Credits : SAS

Credits : SAS

Credits : SAS

Credits : SAS

Imagined by: SAS by the agency &co

Video: David Gilmour " Guitarist Extraordinaire " (January 2020).

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