Located in the South West, where it is "good to live", the city of Toulouse is regularly cited among the most beautiful cities in France. With its pink bricks who gave him the nickname of"Pink City", its Pont-Neuf which spans the Garonne and its World Chocolate Day (Yes Yes), the city welcomes every year more than 2 million tourists.
A charm that makes amateur photographers want to immortalize their city and share their photos on Instagram, where the most beautiful of them are regularly put forward on behalf of the associationIGers Toulouse. Clichés that gave a little idea to the agency Anouk Déqué and the volunteers of this association, to organize an exhibition of the most beautiful photographs of the city. An exhibition that took place on December 11th at the shop iConcept (57 rue Alsace Lorraine), the largest Apple Premium Reseller in Europe, with a particular idea.
Indeed, the exhibition was held with the same codes as in a Apple Store. Here forget the photos printed and hung on the wall: place aux iMac, iPhone and others iPad to discover and highlight the nuggets captured by these citizens with a creative eye.
Because everybody had the chance to be able to be displayed in this participative contest. The hashtag#ToulousePleinEcran was put in place and until December 2 Last, tourists and Toulouse could share their photos in the hope of being selected.
In total 30 photos, visible on this Facebook album, we were exposed during this very technological opening in which more than 120 people were able to discover the creations by examining the photos like during a discovery of products in one of these famous stores with the apple. 30 photos which featured the dome of the Grave, the Capitol, but also unknown corners of the 4th largest French city, such as courtyards, staircase facades, street art, ...
Imagined by: Anouk Déqué Agency and IGers Toulouse