On the occasion of an advertising campaign December 2018 entitled "Start a little good"Hindustan Unilever made a film to fight the waste of water.
A shower is located in the Indian village of Rajasthan, renowned for its very laughed at and where water is scarce. A man comes inside the cabin, rotates the tap to the right and finally accesses the water that is poured on him. At first, he seems surprised by the water flowing from the shower head, then joins his hands under the water so that he can drink. Finally, many other people attend the stage and imitate their turns to quench their thirst, filling their jugs with water, goblets and other containers.
emotion is palpable as we discover these images since the villagers seem all filled with happiness. Indeed, we must know that the water scarcity remains important in this region of India.
An underlying message that leads us to reflect on our privileges in our way of life we are thus unveiled and makes sense. A woman's voice is sounded. It states that half of his village was able to get water and the sad fact that the same amount of water is equivalent to a shower for a city dweller.
The goal here is clear: to raise awareness about the waste of water. It allows us to think and really review our priorities on how we use. Other inhabitants do not have this comfort of life and do not enjoy this luxury daily. They are only looking for a dire need, that of obtaining water.
In short, it is a matter of alerting public opinion to the water crisis faced by India and understand the value what is water. Small daily actions will helpsave resources available in water each day and thus act on a large scale later.
Imagined by: Hindustan Unilever