The whole of Europe is only talking about Theresa May and the famous Brexit. As a reminder, the effective exit of the United Kingdom from the EU is scheduled for March 29. The situation is far from being resolved at present: the Irish question divides more than ever while a new vote organized on January 15th has led to the massive rejection of the agreement by MEPs. Theresa May therefore had to present a "Plan B" in three days, but the Prime Minister has clearly not been able to ensure this constraint as Parliament expected.
If we talk about all of this today, it's because a London agency had the idea of surfing all this news about Theresa May and the Brexit to orchestrate a campaign of recruitment well tied. A video went around the web in a few days, showing Theresa May to go to his neighborhoods 10 Downing Street à London. Inside, a camera shows us the visibly exhausted Prime Minister, who "broke a nerve" while she thinks she is totally isolated from the outside world.
Behind the improbable and surrealist aspect of the scene, is actually hidden a video orchestrated by the Studio Yes which diverts the image of Theresa May for the purposes of his campaign of recruitment. As a reveal, the message at the end of the video: "Are you tired of your job too?".
In less than 72 hours, this ad in the form of "False leak"Went around the media and social networks to generate more 20 millions of views. A significant visibility for an agency that has perfectly surfed the news by diverting the codes of social networks, without spending a single penny. Hat down!
Imagined by: Studio Yes