The chips are some of those timeless ones that are savored byaperitif, and usually with fingers (It's still more complicated to eat with a fork ...). Only downside: when we eat chips, we usually have them fingers dirty and fat !
A recurring problem that the brand Doritos addressed in the best possible way during a communication campaign for the Super Bowl 2019. The famous brand of triangular chips has indeed imagined a packaging which has the particularity of being in fabric to allow you to wipe the fingers above.
The brand collaborated with the Israeli agency Gefen Team to develop this packaging which looks at first like an ordinary packaging of Doritos, close by, of course, that it is 100% in fabric. Note that the packaging is washable in machine and so reusable.
The operation is simple: you slip your package Doritos inside and you have a direct access to "Towels" when you eat them. A fun and original idea, not necessarily essential, which has the merit of making speak about the brand on the occasion of the Super Bowl. And that's the main thing!
Imagined by: Doritos and Gefen Team