Ideas

In China, Starbucks launched an unusual coffee cup in the shape of a cat's paw

But how far will the madness and the passion forcats ? Cats are extremely popular, especially on the web, and that, the brands have understood it well. They are numerous to play on this attraction of the cats to propose to their customers products Unusual who will satisfy their passion for these adorable hairballs.

The last brand to have played on the chord is the coffee giant Starbucks which offers its customers China a Cup which takes the form of a paw of cat. As part of his collection "Spring 2019" on the theme of Cherry blossoms, the brand has proposed to its customers this famous cup "Cat Paw" which takes the form of a classic cup in which a paw glass has been carved.

When you pour your drink into the cup, it's not the wholecontainer which fills but the famous paw which is suddenly highlighted. But what Starbucks had obviously not expected, it is the attraction of the Chinese public for his new cup "Cat Paw"

In a video shared on Youtube over there CGTN (see above), we can see customers jostling and literally fighting for one of these edition cups limited. 😓

Initially marketed 199 yuan (about 26 euros), this cup is now offered on third-party sites for a value up to 10 times this amount. If the initiative was fun and original for the brand, the consequences and fights generated by the side "exclusive" Unfortunately, the product has a tendency to tarnish its image ...

Credits: Starbucks

Credits: Starbucks

Credits: __happy_day__

Credits: __happy_day__

Credits: __happy_day__

Credits: koaphan

Imagined by: Starbucks China