Ideas

ŠKODA imagines a one-ton dog for amazing awareness of seatbelt wearing

Everyone knows the importance of wearing seatbelt when on board a vehicle. And if we, humans, wear this belt, why our animals company would not be entitled to it? A subject that can make you smile and who is nevertheless more serious. When we know that dog unattached can become a shot of a ton in an accident at 50 km / hit becomes obvious that the dog belt becomes an indispensable accessory in a car.

An accessory that does exist, since ŠKODA did it. As part of a recent campaign to highlight accessories that make life easier, the manufacturer has unveiled a seatbelt dedicated to dogs. And to value this new product, ŠKODA collaborated with the agency Rosapark to unveil his new commercial baptized "Doug the Dog".

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The spot shows us briefly, in different scenes of everyday life, the giant dog Doug (1 ton all the same) alongside his master who quickly realizes that his size is an obstacle. Sacha Lacroix, Director General of the agency Rosapark, explains about this new advertisement:

This communication demonstrates, once again, the dynamism of ŠKODA and its capacity to surprise, not to be where it is expected. A DNA that can be found both in its new models and in its innovations.

An effective way to raise awareness, under a sense of humor, the importance of wearing the seatbelt to your dog: for his good, as for yours. And inevitably, it changes the usual sensitizations that play thoroughly on the dramatic side of the event ... You will find more information on the dedicated page to the operation.

Credits: ŠKODA

Credits: ŠKODA

Credits: ŠKODA

Credits: ŠKODA

Credits: ŠKODA

Credits: ŠKODA

Credits: ŠKODA

Imagined by: ŠKODA and the agency Rosapark

Video: CoriolisAffectment. Tube Life S01 E21 on Puša Studios (January 2020).

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