Christmas is without a doubt one of the most important moments for brands to speak. Many of them imagine, for example, advent calendars unusual and creative, to design activations that showcase the Santa Clausbut the brand we are going to talk about today decided to take another step.
The event took place on December 16th last to Parisat 16 rue de Turenne (in the 4th arrondissement) where a store ephemeral, baptized "The Christmas Factory", opened its doors. Passersby could discover a very pretty concept store, decorated for the occasion and offering products of all kinds to offer gifts to Christmas to his family or friends.
But it was when arriving at the cashier, to pay, that the customers were faced with asurprise size: the shop staff told them that all their purchases were free and offered by the shop. An operation "magical"which allowed these lucky visitors to celebrate Christmas before the hour. And as you can imagine, word of mouth quickly made its effect and many Parisians went to discover this unusual concept store ... and generous !
Behind the idea of this operation, we find Distingo (PSA Bank) who wanted to offer Parisians, through this initiative, an unusual moment and especially a good dose of smile by making them a beautiful gift for Christmas. And we must admit that we would have liked to enjoy! 😄
Imagined by: Distingo (PSA Bank)